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Punky Bright Yellow Semi-Permanent Conditioning Hair Color, Vegan, PPD and Paraben Free, lasts up to 25 washes, 3.5oz Hair Treatment Brand You Trust Punky Colour® was born in London out of the legendary counterculture punk scene that bred a generation of artistic and forward-thinking creatives with a rock n' roll soul. While rainbow-hued hair has recently become more mainstream than ever, Punky Colour® remains true to its roots, focusing on outrageous, over-the-top color for thrill-seeking vanguards who march to the beat of their drum. They continually work to bring you the brightest, boldest, most amped-up products around! Conditions Hair Color Achieve head-turning looks using this hair tint from Punky Colour®! It's conditioning properties will leave your hair silky soft while it protects, nourishes and restores natural shine and luster of your hair. It also helps increase the resistance to breakage under tension. No matter how many times you want to switch up your ‘do, your strands won’t ever feel dry! Semi-Permanent Hair Tint, Lasts Up To 25 Washes Punky Colour® Bright Yellow Hair Tint is also temporary and lasts up to 25 shampoos and then tends to fade progressively with shampoo and exposure to sun and air. It goes deeper as the shaft is already open and replenishes the amount of color you have lost. It makes your hair color refreshed and maintained a newly colored look!