Multisensory marketing, (Paperback)
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Product details
| Management number | 238730828 | Release Date | 2026/07/11 | List Price | US$22.40 | Model Number | 238730828 | ||
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| Category | |||||||||
Sensory overload, increasing competitive pressure, a fast-paced world and changing media landscapes have meant that the complexity of effective marketing has steadily increased in recent years. It requires a transdisciplinary exchange of information in order to reach consumers more efficiently and sustainably. The aim of this paper is to present multisensory marketing as a potential tool, along with its key elements; to illustrate its implementation in the market using examples; and to examine its effects and risks.
- Multisensory marketing, (Paperback)
- Author: Franziska Nemitz
- ISBN: 9786630122725
- Format: Paperback
- Publication Date: 2026-06-29
- Page Count: 60
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | June, 2026 |
| Pages | 60 |
| Subgenre | Marketing |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | KS Omniscriptum Publishing |
| Language | English |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 0.14 x 9.00 in |
| Assembled product weight | 0.21 lb |
| Bisac subject heading | Business & Economics |
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